PLATFORM DESIGN · AI STRATEGY · ENTERPRISE UX
Innovation
Platform Redesign
Low platform engagement was actively blocking innovation, alignment, and business growth at scale.
AI STRATEGY • PLATFORM DESIGN • UX RESEARCH
Intelligent Search
Search was the most-used feature on IBM Research's platform, but it barely worked.
AI STRATEGY • PRODUCT STRATEGY • SYSTEMS DESIGN
AI Blueprint
The platform had no coherent AI strategy.
AI STRATEGY • UX RESEARCH • PLATFORM DESIGN
AI Recommendations
Researchers faced challenges in identifying relevant work, leading to missed opportunities and duplicated efforts.
BRAND & IDENTITY • PRODUCT STRATEGY • SYSTEMS DESIGN
Clarity
IBM Research's platform ecosystem lacked a cohesive identity — with disconnected tools and inconsistent, flat visual languages.
PRODUCT STRATEGY • BRAND & IDENTITY • 0→1 PRODUCT
CareWise
The positioning didn't match the market potential.
Additional Projects
AI STRATEGY • PLATFORM DESIGN
Watson Services for Core ML
PLATFORM DESIGN • DATA STRATEGY
Consumer Engagement Suite
ENTERPRISE UX • PLATFORM DESIGN
Atlas
PRODUCT STRATEGY • 0→1 PRODUCT
